Understanding Chatbots and How They Function
The icon that you are so familiar with on the bottom right corner of any website you land on, is what is known as the ‘website chatbot’. And, in the current times, it has to do a lot with digital marketing and functions as a key catalyst in building brand relationships with customers for any […]
How Do Instagram Reels Help You Grow Your Business
We are well aware of how the use of Instagram Reels has taken the marketing game to a whole new level. Businesses have begun to incorporate this extensively into their digital marketing strategies to promote their brand. Reels, like most other social media features, offer a platform for brands to stay connected with their customers […]
Voice Search Optimization: How Can It Positively Affect Your SEO Plan in 2021
The definition of SEO has changed over the years and it is no longer an established relationship between “search” and “text”. Undergoing immense evolution, today, it brings about a handsome portion of web traffic and online purchases, especially from searches based on voice prompts. This is exactly where voice search optimization comes into play as […]
Understanding Niche Marketing And Its Various Advantages
Standing out in a crowded industry is not easy especially when your brand is specifically targeted towards a small group of users. And, this is exactly where ‘niche marketing’ comes into play and you must know how to leverage it. So, what exactly is niche marketing? To define the term, niche marketing refers to marketing […]
How Do eCommerce Referral Marketing Aid in Improving Sales
No matter what marketing strategies a business might take on, word-of-mouth or referral marketing is the tried, tested, and classic method of driving sales. E-commerce, too, is heavily dependent on this form of marketing and there are numerous reasons to do so. They rely on it to bring in more customers and base their goodwill […]
Understanding Bitcoin, Cryptocurrency and Blockchain Technology- Know All About It
Blockchain, Bitcoin, and Cryptocurrency… these terms have become the word of the century. Well, what are they? To explain in laymen’s words, blockchain is a kind of technology that allows cryptocurrency to exist. In addition to this, ‘Bitcoin’ is the name given to the most commonly used cryptocurrency. Furthermore, cryptocurrency is a medium of financial […]
Best Ways To Improve Your App Marketing Strategies For Better User Acquisition
Once the process of app building is done, the work just does not get over there. It is the marketing of the app which is the most important part of the entire procedure. Yes, it is daunting, nonetheless, it has to be done. Hence, to go about it, a comprehensive understanding and development must be […]
Decoding the Use of Artificial Intelligence in Digital Marketing
Even a few years ago, AI was ambiguous and merely a concept that made marketers hesitant to use AI in digital marketing. However, in the past few decades, AI has brought about tools and results which are concrete and substantial. Consequently, marketers have gradually begun to incorporate AI into their scope of work and are […]
10 AI-Driven Tools That Are Used Extensively in Digital Marketing
Artificial Intelligence is being dominantly used in almost all industries. Digital marketers too, have begun using this technology predominantly which is leading to several benefits in the digital marketing field. AI is efficient and saves a lot of time. Smart and efficient marketing efforts make businesses grow by increasing revenue and expansion of the company. […]
Understanding How AI Can Improve Digital Marketing Attempts
Artificial Intelligence, also referred to as AI, is a branch of science that builds intelligent machines which are capable of deploying unconventional tasks, think and respond like humans. The use of AI has crawled into all fields of work and digital marketing is not left behind. AI has paved the way for immense opportunities in […]