The icon that you are so familiar with on the bottom right corner of any website you land on, is what is known as the ‘website chatbot’. And, in the current times, it has to do a lot with digital marketing and functions as a key catalyst in building brand relationships with customers for any business.
It has evolved to become one of the most powerful tools that a business can use and if used correctly and appropriately, it can generate huge amounts of leads and increase sales in leaps and bounds.
So, what are they?
A chatbot can be defined as software that can initiate automatic and interactive conversations with users through direct messaging platforms.
Chatbots are designed or created to communicate through different platforms such as websites, mobile applications, and even various messaging apps.
So, where do we find chatbots?
Undoubtedly, chatbots are found everywhere. They aid you by pinpointing your query in order to provide you with relevant information, instead of you having to scroll through or click to find the necessary information. Hence, this technology assures that chatbots offer businesses a customized support business experience for their consumers.
With the great evolution of AI and chatbots, this software, therefore, most definitely eliminates the age-old methods and discrepancies of customer support like call channels, inconsistent customer service, call drops and wait time, etc. These chatbots are usually integrated on company websites or other social media platforms where they can establish an interaction with the customers and employees.
Why is it good to choose chatbots for businesses?
The greatest advantages of chatbots are that they are available throughout the day (and night), they are affordable and most importantly they can be personalized completely as per the needs and requirements of the business.
As per studies, it is believed that chatbot markets will increase exponentially in the coming years which will enable maximum interaction with customers without the involvement of humans. Recognized as the most used AI technology in businesses, connected devices will be designed to support this technology. Moreover, AI is beneficial as it results in automated communications that provide data so that further decisions can be made.
With all of these reasons together, chatbots are and will continue to be prevalent for future generations, proving it to be beneficial for businesses in the long run.
What are the Benefits of Chatbots?
There are quite a few benefits that chatbots provide. However, the most important ones being:
They offer customers personalized experiences where chatbots use machine learning to interact and know the customer better. This allows them to offer an experience that feels much more personal to the customer depending on the information they gather.
Undoubtedly, chatbots are much more fast and accurate compared to human agents when it comes to providing customer service. The details of the customer enable them to answer the queries and needs of the customer precisely and quickly which in turn increases the pace leading to a higher number of sales and leads- overall enhancing the entire customer experience or service.
Chatbots are machines and like humans, they do not need breaks. They are alert and work round the clock and can manage multiple customers at the same time without any kind of error in their work.
In the fast-paced world that we live in today, immediate service, self-service options, and customized attention are in demand. Moreover, users, today prefer receiving customer services over a chat interface rather than phone calls or emails. Therefore, chatbots in totality provide a hassle-free life in the technologically ideal world we would like to live someday.