OIPL's Bespoke Marketing for KR Infra Heights

Client Overview

KR Infra Heights, a distinguished real estate developer, embarked on a visionary project in the scenic city of Haldwani, Uttarakhand, India. Their flagship venture aimed to redefine luxury living in the region by introducing Haldwani’s premier ultra-luxury residential tower. Nestled at the foothills of the Kumaun Hills, the project offered residents unparalleled views of the breathtaking natural landscape.

Introducing Panorama

In collaboration with Orange Impex Pvt. Ltd. (OIPL), the project was aptly named Panorama. This title symbolized the project’s commitment to providing residents with expansive views of the surrounding hills and landscapes. Panorama encapsulated the essence of the development’s vision: to offer a harmonious blend of luxury living and natural splendor.

Challenges Faced

With the aspiration to establish Panorama as the epitome of luxury living in Haldwani, KR Infra Heights faced the challenge of creating a distinctive brand identity and marketing strategy to captivate discerning buyers. They required comprehensive support to effectively showcase the project’s unique features, amenities, and scenic location.

Services Rendered By OIPL

Brand Identity: OIPL crafted the brand identity for Panorama, including the project name, logo, business cards, letterheads, and envelopes. Each element was meticulously designed to resonate with the project's theme of luxury living amidst natural beauty.
Visualization: OIPL created immersive 3D views of the Aerial view, Exterior, and Interior of the residential tower, enabling potential buyers to envisage their future homes in vivid detail.
Floor Plans: Detailed 2D and isometric 3D floor plans were meticulously prepared to showcase the layout and design of each residential unit, providing buyers with a comprehensive understanding of the available living spaces.
Layout Plan: A comprehensive 2D layout plan was developed to highlight the project's layout, amenities, and surroundings, facilitating informed decision-making for potential buyers.
Detailed Location Map: OIPL designed a detailed location map to provide clarity on Panorama's strategic positioning within Haldwani, allowing buyers to appreciate its prime location.
Walkthrough: Captivating 3D walkthroughs were produced by OIPL, offering virtual tours of Panorama and allowing potential buyers to explore the residential tower and its surroundings.
Marketing Collaterals: Brochures, leaflets, and standees were meticulously designed to showcase Panorama's features, amenities, and lifestyle offerings, effectively engaging potential buyers.
Print and Outdoor Advertisement: Impactful print and outdoor advertisements were created to enhance Panorama's visibility and attract the attention of the target audience.
Website Development: OIPL developed a dedicated website for Panorama, serving as a digital showcase for the project and providing comprehensive information and visuals for interested buyers.
SEO Services: Strategic SEO techniques were implemented to optimize the visibility and ranking of the Panorama website, ensuring maximum online exposure and lead generation.

Outcome

Through OIPL’s tailored solution, KR Infra Heights successfully positioned Panorama as the epitome of luxury living in Haldwani. The project garnered significant interest from discerning buyers, driving sales and establishing Panorama as the premier residential destination in the region. With its blend of luxury, comfort, and natural beauty, Panorama set new benchmarks in upscale living, underscoring OIPL’s expertise in delivering bespoke solutions for real estate ventures.