OIPL's 360° Service for Shri Siddhi Vinayak Group
1.
Client Overview
Shri Siddhi Vinayak Group, a renowned business house based in Bareilly, embarked on an ambitious project to create a premium mega township in Budaun town, Uttar Pradesh, India. Spanning over 30 acres of land, this project marked a significant milestone as the first-of-its-kind development in Budaun, featuring 500 luxury villas of five distinct configurations.
2.
The Birth of Global City
In collaboration with Orange Impex Pvt. Ltd. (OIPL), the project was christened as Global City – a name that embodies the vision of creating a cosmopolitan haven amidst the tranquil landscapes of Budaun. Reflecting the ambition to set new standards in urban living, Global City promises a lifestyle that transcends boundaries and embraces diversity.
3.
Challenges Faced
With the goal of establishing Global City as a premier residential destination, the Shri Siddhi Vinayak Group faced the challenge of creating a compelling brand identity and marketing strategy to attract prospective buyers. They required comprehensive support to showcase the project’s unique features, amenities, and architectural excellence to the target audience effectively.
4.
Solution Offered By OIPL
Recognizing the need for a holistic approach, OIPL stepped in to provide a complete suite of services to meet the diverse requirements of the Global City project. Leveraging our expertise in branding, design, digital marketing, and SEO, we delivered a comprehensive solution tailored to the client’s specific needs.
5.
Services Delivered
- Branding: OIPL conceptualized and developed the brand identity for Global City, including the project name, logo, business cards, letterheads, and envelopes. Each element was meticulously crafted to reflect the project's ethos of luxury, elegance, and sophistication.
- Villa Type Names: OIPL devised unique and evocative names for each villa type - Imperio, Chandelio, Avantino, Luxurio, and Valentino - enhancing the allure and exclusivity of the residential offerings.
- Visualization: OIPL created stunning 3D views of the Entrance Gate, Aerial view, Exterior, and Interior of the villas, providing potential buyers with immersive glimpses into their future homes.
- Layout and Floor Plans: Detailed 2D layout plans and villa floor plans were meticulously crafted to showcase the spatial layout and architectural design of each villa type, aiding buyers in visualizing their living spaces.
- Walkthrough: OIPL produced captivating 3D walkthroughs that offered virtual tours of the township, allowing prospective buyers to explore the amenities, landscaping, and ambiance of Global City.
- Marketing Collaterals: A range of marketing collaterals, including brochures, leaflets, and standees, were designed to highlight the project's features, amenities, and value propositions, effectively engaging and informing potential buyers.
- Print and Outdoor Advertisement: OIPL created impactful print and outdoor advertisements to enhance the project's visibility and attract the attention of the target audience across various channels and touchpoints.
- Website Development: Theglobalcity.in, a dedicated website for Global City, was designed and developed by OIPL to serve as a digital showcase for the project, providing comprehensive information, visuals, and contact details for interested buyers.
- SEO Services: OIPL implemented strategic SEO techniques to optimize the visibility and ranking of the Global City website on search engine results pages, ensuring maximum online exposure and lead generation.
7.
Outcome
By leveraging OIPL’s 360-degree service offerings, Shri Siddhi Vinayak Group successfully established Global City as a premier residential destination in Budaun. The comprehensive branding, visualization, marketing, and digital solutions provided by OIPL played a pivotal role in attracting prospective buyers, generating leads, and driving sales for the project. Global City emerged as a coveted address, setting new benchmarks for luxury living in the region and reaffirming OIPL’s reputation as a trusted partner for comprehensive solutions in the real estate sector.