Naming and Logo Design for Bangalore based IT Company
1.
Client Overview
An innovative IT company based in Bangalore approached Orange Impex Pvt. Ltd. (OIPL) for assistance in naming and designing a logo that accurately represents its broad spectrum of Information Technology solutions and services offered globally. The company’s diverse offerings encompass various complex facets of IT, requiring a name that reflects its revolutionary approach while maintaining a concise and impactful identity.
2.
The Approach
Understanding the client’s preference for a one-word name that encapsulates the essence of Information Technology while being related to industry terminologies, OIPL embarked on a creative journey to derive compelling name options. Leveraging key concepts such as engineering, service, transformation, and technology, OIPL devised several potential names by blending relevant letters and concepts.
3.
The Suggested Names
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Techneero:
Derived from the words "Technology" and "Engineer," Techneero reflects the revolutionary engineering process inherent in Information Technology solutions. The addition of the letter 'o' adds substance to the name, symbolizing the weight and significance of the company's offerings. - Corevice: Combining "Core" and "Service," Corevice emphasizes the company's core offering of providing comprehensive IT services. The name conveys the notion that service lies at the heart of the company's operations and encompasses its entire range of offerings.
- Trandeck: Inspired by the idea of transformation and platform (Deck), Trandeck symbolizes the company's role in facilitating transformation from existing methods to newer and better solutions. The name merges "Transformation" and "Deck," signifying a platform for transformative IT solutions.
- Logytra: By blending "Technology" and "Transformation," Logytra captures the essence of technology-enabled transformation for enhanced operational efficiency. The name conveys the company's expertise in leveraging technology to drive positive organizational change.
4.
The Logo Design
Once the name Trandeck was finalized, OIPL proceeded to design a logo that visually represents the essence of the chosen name. The logo embodies elements that evoke the innovative and transformative nature of the company’s IT solutions, while maintaining simplicity and clarity for brand recognition.
5.
Outcum
Through a collaborative process of brainstorming and creative exploration, OIPL successfully provided the client with a compelling name and logo design that effectively communicates the company’s value proposition and industry expertise. The chosen name and logo serve as powerful assets in establishing a strong brand identity and positioning the company as a leader in the competitive IT landscape.