Naming and Logo Design for a Personal Care Products Company in Uttarakhand
1.
Client Overview
A personal care products company based in Uttarakhand approached Orange Impex Pvt. Ltd. (OIPL) for assistance in naming their umbrella brand and two product lines, as well as designing logos for each. With a focus on hygiene and wellness, the company aimed to offer premium-quality products that cater to consumers’ needs for natural, organic, and effective personal care solutions.
2.
The Naming Process
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Umbrella Brand:
ORNAT The client selected "ORNAT," derived from "Organic and Natural," to represent the brand's commitment to offering organic and natural personal care products. -
Hygiene Product Line:
Pyora Chosen for its association with purity and natural ingredients, "Pyora" was selected as the name for the hygiene product line, emphasizing the pure and natural qualities of the products. -
Personal Care Product Line:
Elléga Selected for its connotations of elegance and premium quality, "Elléga" was chosen to represent the personal care product line, reflecting the brand's commitment to providing luxurious and effective skincare solutions.
3.
Logo Design & Packaging:
With the brand and product names finalized, OIPL proceeded to design logos that visually represented each brand and product line’s essence. The logos were crafted to evoke feelings of purity, elegance, and natural beauty, aligning with the brand’s values and target audience preferences.
4.
ORNAT Logo
The ORNAT logo was designed to convey a sense of organic and natural beauty, incorporating earthy tones and botanical elements to reflect the brand’s commitment to purity and wellness.
5.
Pyora Logo
The Pyora logo was crafted to evoke a sense of cleanliness and freshness, with a simple yet impactful design that conveys the brand’s focus on hygiene and natural ingredients.
6.
Elléga Logo
The Elléga logo was designed to exude elegance and sophistication, featuring clean lines and a modern aesthetic to reflect the brand’s premium-quality personal care products.
In addition to the logos, OIPL also designed packaging for the Elléga bath soaps, and Pyora Handwash bottle label ensuring that the product’s packaging aligns with the brand’s overall aesthetic and communicates its premium positioning effectively.
7.
Outcum
By collaborating with OIPL, the personal care products company successfully established a cohesive brand identity and product lineup that resonates with consumers seeking natural, organic, and premium-quality skincare solutions. The chosen names and logos reflect the brand’s values and offerings, positioning it as a trusted provider of holistic personal care products in the market