Social Media Marketing
Share Your Unique Brand Story Across Online Channels
Are you a small or enterprise-level business owner who wants more people to come to know about you and trust your business online? Social media is the best way to gain the attraction.
Promoting business on social media builds a strong brand that people recognize and it helps people easily reach you and your business grow in an organic way.
We’re here to help businesses of all sizes with social media marketing – it doesn’t matter if you’re just starting or running a huge company. Our team knows exactly how to make your business stand out on platforms like Facebook, Instagram, Tiktalk and Twitter.
Team up with us and we’ll help more people discover your business and trust your brand on social media. Our experts know just what it takes to make your business shine online!
Social Media Marketing (SMM)
It’s 2025 and the old times of the Search engines have gone, now time for “Search Optimization everywhere” and social media channels have become a major source of news, commercials, and other related information. But that’s not all Social media presence also Plays a crucial role in ranking the website on major search engines like Google, Bing Yandex and etc.
Recent statistics show that the global population of social media users has risen to 4.59 billion, with 346 million new social media users added in 2020 and this is cross as per the expected it will reach 5.42 billion by the end of 2025.
Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes globally and in India, it is 2 hours 36 minutes. everyday multi-networking across at least eight social media platforms and messaging apps.
As social media usage continues to grow exponentially, knowing how to market on social media is becoming more crucial in reaching your target demographics and creating brand awareness.
Many marketers, however, enter the digital and social media marketing realm without fully understanding what is social media marketing and its demands. Don’t make the same mistake.
At Orange Impex Private Limited Our social media marketing specialists explain the different aspects of business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you get started with your campaign.
Read on and learn what is social media marketing and how to market on social media straight from our social media marketing experts.
Why Social Media is a Game -Changer for Your Business
In today’s digital-driven world, social media channels have become more than just socializing—they’ve become a major source of news, and information, and influence people. But that’s not all. A strong social media presence is now a critical factor in search engine rankings and digital marketing success.
The Power of Social Media in Numbers
- 5.22 billion people worldwide use social media.
- In the pandemic 2020 alone, 346 million new users joined social platforms.
- According to Global WebIndex, users spend an average of 2 hours and 24 minutes daily engaging across at least eight social media platforms and messaging apps.
- This exponential growth in social media usage highlights its importance in reaching your target audience and building brand awareness.
What Is Social Media Marketing?
Social media marketing is an integral part of Digital marketing and is a powerful online marketing strategy that leverages platforms like Facebook, Twitter, LinkedIn, and Pinterest to:
Establish brand recognition.
Capture customers’ attention.
Connect brands with a diverse audience.
Social media marketing (SMM) allows small businesses and enterprises to meet prospects where business brands engage with the audience and create awareness, fostering stronger connections and boosting brand engagement.
Why Social Media Marketing Matters
A dynamic, data-driven social media marketing plan can enhance the reach to customers and deliver remarkable results for your business by:
Turning Customers into Brand Advocates: Engage your audience in meaningful ways to build loyalty and advocacy.
Enhancing Search Engine Optimization (SEO): Social signals and shared content improve your visibility in search engines.
Supporting Digital Marketing Efforts: Social media increases the reach of your campaigns and creates additional lead and revenue streams.
By integrating the best social media strategies, businesses can not only enhance their online presence but also drive long-term growth and success.
Digital and Social Media Marketing: A Winning Combination
Digital and social media marketing are essential to a leader in the Industry. While the strategies may differ, their goals are aligned:
- Boost brand awareness.
- Drive more revenue.
Why Combine Digital and Social Media Marketing?
Social media and digital marketing allow you to show your brand to potential customers at the exact moment they are ready to convert. When combined with broader digital marketing efforts, you can:
- Maximize Customer Touchpoints: Engage users across multiple platforms and stages of their journey.
- Increase Conversion Opportunities: reach potential customers and convert them into customers.
It’s not about choosing between digital marketing and social media marketing—it’s about integrating the right tactics to convey your brand message effectively.
The key is aligning your social media digital marketing strategies with your business objectives to achieve maximum impact.
What Are the Benefits of Social Media Marketing Services?
Social media marketing services offer a wealth of advantages for startups and established brands alike. With a well-executed plan and campaign monitoring, you can achieve:
- Increased Search Traffic: Social media drives traffic to your website, increasing visibility and engagement.
- Improved SEO: Social signals (likes, shares, and comments) positively impact your search rankings.
- Healthier Customer Engagement: Consistent interaction builds trust and strengthens relationships.
- Enhanced Brand Loyalty: Engaging content keeps customers coming back, turning them into your loyal customers.
Key Benefits of Social Media Marketing
If you run a business and are still uncertain about investing in social media marketing services, consider these key benefits:
1. Improved Brand Awareness
Social media platforms allow you to reach a vast audience. By sharing valuable, engaging content, you can:
- Introduce your brand to new audiences.
- Build awareness and trust over time.
2. Higher Conversion Rates
Engaging directly with your audience humanizes your brand, making it easier to convert followers into customers.
- Social proof, such as reviews and testimonials, builds credibility.
- Targeted advertising ensures your message reaches the right people.
3. Better Customer Insights
Social media platforms provide valuable data about your audience’s preferences, behaviors, and feedback.
- Analyze trends to refine your offerings.
- Use insights to create content that fulfills the demands of customers.
4. Cost-Effective Marketing
Social media marketing is more affordable than traditional advertising, offering excellent ROI.
- Organic posts can generate significant reach without ad spend.
- Paid campaigns allow precise targeting and measurable results.
5. Enhanced Customer Support
Social media provides a platform for real-time communication, making it easier to address customer concerns and inquiries.
- Quick responses improve the satisfaction and retention of customers.
- Public interactions demonstrate your commitment to customer care.
6. Stronger Brand Authority
Regularly posting informative, engaging, and commercial content positions your brand as a thought leader in your industry. It is a special helpful for local businesses by which they can grow their brand awareness.
- Share blogs, videos, and infographics and if in the service industry so share the videos of happy customers to showcase expertise.
- Collaborate with influencers to amplify credibility.
How to Market on Social Media
Establish Your Business as a Topical Authority and Industry Leader
Do you want to get the best results from social media Marketing but struggling? Becoming the best in social media with creative ideas does not happen in a short time, it takes proper research and a data-driven marketing approach.
As per the demand of business you have to choose the right channel of social media and with the proper implementation of strategy, you can boost the campaign.
Ready to begin marketing through social media?
At the OIPL digital marketing team, Our social media marketing adopted all the best practices with multiple tests and has crafted all tactics together to promote your business across online platforms effectively.
What Is Social Media Management?
Social media management is a key factor of SMM, which is responsible for Planning the kind of posts for different social media platforms, creating the content, scheduling, and evaluating the social media channels.
It ensures your brand maintains a consistent, engaging, and professional online presence.
We use advanced tools like Hootsuite, Buffer, and Onlypult to streamline the process.
Why Is Social Media Management Important?
With billions of active users on social media, leading in the industry and making the best plan for growth effective management is essential. Social media management empowers businesses to:
1. Establish a Unified Brand
Maintain consistency in your messaging, visuals, and tone across all platforms to create a recognizable and trustworthy brand, and make sure that it contains each type of content related to your business and industry.
2. Take Control of Your Online Community
Make engaging content, respond to inquiries and reply to comments, and address concerns promptly to build a positive brand image.
3. Cut Down Business Expenses
Efficient management saves time and resources by automating tasks like post-scheduling and performance tracking.
4. Track Campaign Development
Use analytics to monitor your campaigns in real time, identify what works, and refine your strategies for better results.
5. Build Strong Customer Relationships
Consistent interaction with your audience fosters trust, loyalty, and long-term connections.
6. Expand Your Audience Reach
Adopt data-driven strategies to connect with new demographics and grow your follower base.
How We Elevate Social Media Management
At Orange Impex Private Limited, we understand that social media management is not a one-time task- it’s an ongoing process. That’s why we:
- Stay updated on the latest trends and platform developments with rapidly growing.
- Use cutting-edge tools to optimize your social media accounts.
- Customize campaigns to meet your unique business goals and audience preferences.
Our social media marketing team ensures that your campaigns are customized to unlock your brand’s full potential. From planning making strategy to execution, we handle it all so you can focus on growing your business.
Take Charge of Your Social Media Today
Stay ahead in the ever-changing social media landscape. Let us help you:
- With us maximize your brand’s reach.
- Strengthen your customer relationships.
- Get the best results.
Call us now to kickstart your social media management campaign and take your online presence to the next level!
Social Media Advertising
Take Your Marketing to New Heights
Recently with the New filter of Google, you must have seen a drop in organic traffic, because now with organic results search engines are serving social media posts. So if you are active on the right kind of social media and engage with your customers you do not have to face these problems.
Not getting the results you expect from your Facebook or Pinterest campaigns? Step up your game and drive consistent sales from day one with social media advertising.
What is Social Media Advertising and Why Is It Important?
Social media advertising also known as social media targeting, involves placing ads on platforms to enhance your brand’s visibility and get your audience to act. This action could be enquiring about your products or services, making a purchase, or visiting your landing page.
Like organic marketing, social media advertising focuses on reaching specific audience groups, boosting your return on investment (ROI).
Social media advertising puts your brand in front of the right people at the right time on the right platform. Social media advertising is essential if you want to quickly tap into new, targeted demographics.
Best Ways to Use Social Media Advertising
As more brands adopt social media advertising, it’s crucial to know how to use it effectively for better conversions. Our social media marketing agency highlights the main purposes of these ads:
- Introduce your brand.
- Promote your products and services.
- Highlight special offerings, such as promotions and events.
- Retarget people who have shown interest.
- Direct your online followers to your website.
Ultimately, the goal of social media advertising is to gain new customers and boost your online income. Discover the best platforms to invest in for growing your sales. Connect with our social media marketing team today!
Social Media Brand Management
Engage With Your Audience Across All Social Platforms
The social media landscape is changing rapidly, making brand building a challenge for many B2C companies.
Unfortunately, due to poor social media brand management, most businesses are failing Don’t let this happen to your business.
Social media brand management involves consistently applying the right strategies to show your business and engage your audience across social platforms.
What are your primary social media marketing goals? What strategies do you follow? Who are your target customers? Where do they live? Answering these questions is essential to shaping your online identity and ensuring your brand gets the recognition it deserves.
At Orange Implux, we offer personalized social media Marketing and social media brand management services customized as per the size, nature, and strategy of the business.
Top 10 Most Used Social Media Channels
1. Facebook
Facebook remains the largest social media platform globally, boasting over 2.11 billion monthly active users. Facebook is one of the most famous platforms for building brand awareness, engaging with diverse audiences, and running targeted ad campaigns. Businesses can create Facebook Pages, Groups, and Marketplace to reach potential customers effectively.
2. Instagram
Instagram, with over 2.4 billion monthly active users, is a visual-centric platform perfect for sharing high-quality photos, short forms of videos, and graphics. It’s a favorite for brands looking to connect with Gen G audiences and showcase their products or services creatively.
3. YouTube
As the world’s second-largest search engine, YouTube has over 2.5 billion monthly active users consuming video content. It’s ideal for businesses to share tutorials, product reviews, testimonials, and behind-the-scenes content. YouTube is especially known for long forms of video content and now YouTube is also promoting the short form of Video content.
4. TikTok
TikTok is a short-form video platform with over 1.58 billion monthly active users. It’s popular for viral trends, challenges, and creative storytelling, especially among Gen Z and younger millennials.
5. LinkedIn
LinkedIn is the go-to platform for B2B marketing, professional networking, and industry thought leadership. With over 310 million users, it’s a hub for connecting with decision-makers and showcasing expertise. LinkedIn is popular among professionals.
6. Twitter (now X)
Twitter, rebranded as X, is a microblogging platform with over 611 million monthly active users. It’s known for real-time updates, customer engagement, and trending topics.
7. Pinterest
Pinterest is a visual discovery platform with over 537 million monthly active users. It’s great for sharing ideas, inspiration, and products, particularly in niches like fashion, home decor, and DIY.
8. Snapchat
Snapchat is a multimedia messaging app with over 800 million daily active users. It’s known for ephemeral content, AR filters, and a young, engaged audience.
9. Reddit
Reddit is a community-driven platform with over 1.21 million monthly active users. It’s divided into niche communities (subreddits) where users discuss specific topics.
10. WhatsApp
WhatsApp is a messaging app with over 2.95 billion users globally. It’s increasingly used for customer service, direct communication, and sharing updates through WhatsApp Business.
Why Choose OIPL for SMM
Build Stronger Connections and Stay Ahead of the Competition
As an award-winning digital Marketing and Innovative Agency, OIPL believes in complete transparency. We ensure you can see how our efforts are contributing to the growth of your business and ROI.
Our dedication to implementing effective social media management and marketing strategies helps create a powerful network, catering to all your online marketing needs.
People Also Ask For
We understand that every business has unique needs. For small businesses, we focus on affordable strategies to boost visibility and attract local customers.
For enterprises, we create scalable campaigns to drive engagement and conversions. For large corporations, we design advanced, multi-platform campaigns to strengthen brand authority and manage global reach.
We specialize in all major platforms, including Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter, and Pinterest. Our expertise ensures that your content and campaigns are optimized for the platforms most relevant to your audience.
While results can vary depending on your goals and industry, most clients begin to see noticeable improvements in engagement, reach, and conversions within the first 3 months of working with us.
Absolutely! We provide continuous content creation, campaign management, performance analysis, and optimization to ensure your social media efforts consistently deliver results.
Yes! We create and manage paid advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok. From audience targeting to ad performance optimization, we ensure your ad spend delivers maximum ROI.
We use detailed analytics to track key performance indicators (KPIs) such as engagement rates, click-through rates, conversions, and ROI. Our transparent reporting ensures you always know how your campaigns are performing.
We have extensive experience across various industries, including retail, healthcare, technology, hospitality, e-commerce, and real estate. Our tailored strategies ensure relevance and effectiveness, no matter your niche.
Yes, we can help you connect with influencers who align with your brand values and audience. Our influencer marketing partnerships are designed to amplify your reach and boost credibility.
Our approach is customized, ROI-focused, and transparent. We offer:
- Affordable solutions for small businesses.
- Scalable strategies for enterprises.
Advanced, high-impact campaigns for large corporations.
Our team of certified experts ensures your business gets the attention it deserves.
It’s simple! Schedule a free consultation with us to discuss your goals, challenges, and target audience. From there, we’ll craft a tailored strategy to help your business grow on social media.